Disney Hires Mark Bozon, Head of Apple Games, for Metaverse Initiative

Disney has hired Mark Bozon, a top Apple gaming executive, as senior creative lead for its cross-divisional Next Generation Storytelling initiative — which encompasses Disney’s “metaverse” ambitions.

In a May 20 Tweeter, Bozon announced he was leaving Apple after 12 years, saying “I’m headed for an absolute dream job” (without revealing he was headed for Disney). Most recently, he served as Chief Game Designer for Apple Arcade, the tech giant’s gaming subscription service.

Bozon was hired by Mike White, SVP of Disney Next Generation Storytelling & Consumer Experiences, a 10-year veteran of the company who was appointed earlier this year to lead the development and coordination of Disney’s metaverse strategy. In this role, White reports to both Kareem Daniel, president of Disney Media & Entertainment Distribution, and Josh D’Amaro, president of Disney Parks, Experiences & Products.

As Disney’s vice president of creative next-generation storytelling experiences, Bozon will be responsible for leading the group’s creative vision and turning that strategy into executable plans. He is expected to build a multidisciplinary team that will work with Disney businesses across gaming, film, TV, toys, parks and more to deliver interconnected consumer experiences.

Additionally, Bozon and his team are tasked with innovating and incubating “bold ideas” and serving as a clearinghouse for creative next-gen storytelling concepts.

According to Disney, because the term “metaverse” means different things to different people, the company under White’s leadership merged its efforts under the Next Generation Storytelling banner and laid out a strategy focused on creating “new canvases for storytelling.” and audience engagement” covering digital, physical and virtual experiences.

Prior to joining Apple in June 2010, Bozon worked as a freelance game designer and producer and was IGN’s Nintendo publisher.



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