Disney to offer all XFL games when Spring League returns in 2023 – Upfronts – Deadline
Dwayne Johnson and Dany Garcia spoke at Disney’s initial pitch to announce a haul deal for all 43 XFL games when the spring pro football league returns in 2023.
Johnson called the XFL “the league of passion, the league of pride, the league of culture”.
Johnson and Garcia acquired the XFL along with other investors after the league went through bankruptcy proceedings. WWE Founder and CEO Vince McMahon bankrolled the return of the league, which was resurrected after a 20-year absence but soon ran into Covid buzzsaw.
The league’s revival “is going to be perfectly timed for football fans who want the thrill of more touchdowns after college and the NFL season are over,” Garcia said.
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Historically, efforts to compete with the NFL have failed. The USFL is also back, with games on Fox and NBC in a new version of the league technically unrelated to the one whose owners included Donald Trump and disbanded in the mid-1980s.
Johnson advocated for the reorganized XFL. “It will also feature technological innovations designed to create a truly unique viewing experience for fans around the world,” he said.
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Garcia also sent a message to advertisers: “We are rebuilding this brand. And with your brands, we can co-create something truly special and iconic.
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She said the new owners are “excited to see this vision come to life with our team with Disney to create an explosive new powerhouse that will live on the sports calendar every year.”
Nellie Andreeva contributed to this report.
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