Microsoft Edge now attacks Google Chrome when you download it

Microsoft Edge now displays in-browser alerts that discourage users from downloading Google Chrome by disparaging the popular browser.

As developers vie for control of browser market share, it’s not uncommon for them to try to discourage users from downloading competing browsers.

Last February, Windows 10 started showing messages in the Start menu that suggested users switch to Microsoft Edge when Firefox was installed or configured as their default browser.

Windows 10 Start menu alert targeting Firefox users
Windows 10 Start menu alert targeting Firefox users

A few weeks later, Google started asking Microsoft Edge users to switch to Chrome to use browser extensions more securely.

Alert to switch to Google Chrome
Alert to switch to Google Chrome

Microsoft Edge begins to denigrate Google Chrome

Fast forward almost a year later, and now Microsoft Edge displays in-browser notifications that disparage Google Chrome when a user attempts to download it.

As first reported by WindowsLatest, when visiting Chrome’s download page using Microsoft Edge, users will see an in-browser notification convincing them not to make the change.

Microsoft Edge tells users not to install Google Chrome
Microsoft Edge tells users not to install Google Chrome

For the most part, these in-browser notifications disparage Google Chrome by implying that Edge is a more secure browser, that Chrome is outdated and boring, that Chrome is slower and less reliable, and that you can save more money by using Edge.

These notifications are stored in the% LocalAppData% Microsoft Edge SxS Application 98.0.1092.0 Locales en-US.pak file and contain the following five different notification messages:

“Microsoft Edge runs on the same technology as Chrome, with the added confidence of Microsoft. Browse safely now.”

“This browser is so 2008! Do you know what’s new? Microsoft Edge. Come to the future”

“Looking for speed and reliability? Microsoft Edge is the only browser optimized for Windows 10. Try a faster browser today”

“” I hate saving money, “no one said. Microsoft Edge is the best browser for online shopping. Shop smarter now.”

“Microsoft Edge is fast, secure, and the Microsoft recommended browser. Explore more benefits. Learn more about Microsoft Edge.”

In our testing, BleepingComputer was only able to trigger “Microsoft’s extra trust” and “I hate saving money” notifications. However, all five notifications are present in the program.

While users are rightly annoyed by Microsoft’s sniping on Google Chrome, it’s important to remember that Google is behaving similarly, although not as bluntly as we see in Microsoft Edge.

Google asks Microsoft Edge users to switch to Chrome
Google asks Microsoft Edge users to switch to Chrome

Since both Microsoft Edge and Google Chrome are based on the Chromium browser, they basically have the same performance and security.

For this reason, when users set up a new version of Windows, it is no longer necessary to upgrade to Google Chrome for better performance.

This will likely eat away at Google Chrome’s market share, and we should expect more scams like this to continue between companies.


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