Mob Games, Studio71 Developing Horror Movie – Deadline

EXCLUSIVE: Mob Games partners with Studio71 to develop and produce a film based on its famous video game poppy play time– one that the companies hope will be the first in a horror franchise.

The first installment of poppy play time was released by Mob Games in October 2021. In the game, a former Playtime Co. employee receives an encrypted message on a VHS tape. The gang invites him to revisit an abandoned Playtime toy factory following the mysterious disappearance of all its staff 10 years earlier. From there, the object of the game is to explore the factory solving various puzzles while avoiding terrifying enemies in order to unravel the mystery of what happened to the missing personnel. Poppy Playtime Chapter 2 was announced this month, with its launch video ranking third on YouTube’s trending page.

Studio71 is accelerating the project and is already looking for filmmakers to create the story based on the poppy play time universe. Mob Games and Studio71 are also in preliminary talks to bring in prolific producer Roy Lee (The Lego Movie, This). The feature deal is an extension of the relationship between Studio71 and Mob Games, who over the past six years have collaborated on four YouTube channels, which boast 10.2 million subscribers.

“We never could have imagined that this game would become as popular as it is with such a huge and ever-growing legion of fans,” said Mob Games President and CEO Zach Belanger. “We are thrilled to deliver the next chapter of our game and more than excited to work with Studio71 to transform Poppy in a feature film. It’s going to be a great race!”

“We are thrilled to be associated with such an amazing team in Mob Games and their escape game, poppy play timeadded Studio71 President of Scripted Content Michael Schreiber. “Their vision for this game is a living tapestry that leaves room for feature films that don’t retread narrative gameplay. Fans of this franchise are waiting for a new storyline that stands out as its own terrifying and gripping saga.

poppy play time joins a growing list of scripted programs from Studio71, which also includes Hulu’s One more, with Maya Erskine and Jack Quaid; the Facebook Watch show The Real Brothers of Simi Valley, created by and starring Jimmy Tatro, which just wrapped up its third season; and the upcoming series funded by Shudder V/H/S 94—the last episode of V/H/S horror franchise.

Studio71’s deal with Mob Games was overseen by Schreiber, head of development Joe Hodorowicz, and senior director of talent partnerships Oran O’Carroll.


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