Netflix games: are your favorites becoming video games?

Having lost more subscribers than it gained for the first time in over a decade, Netflix (NFLX) – Get the Netflix Inc. puts a lot of hope in its new gaming initiative.

Launching in November 2021, Netflix Games started with five games: “Stranger Things: 1984”, “Stranger Things 3: The Game”, “Shooting Hoops”, “Card Blast” and “Teeter Up”.

Over the next eight months, more and more games slowly started appearing on the platform.

In order to continue to develop its game offer and to have games that will entice users to renew this subscription, Netflix has acquired video game development studios such as Montreal-based RocketRide Games and Montreal-based Boss Fight Entertainment. Allen, Texas at lightning speed.

What is the latest version of Netflix games?

During the annual Geeked Week conference that the company uses to announce its new content and updates, Netflix said it would add a number of games related to popular shows.

Most eye-catching is a game built around the chess blockbuster “The Queen’s Gambit” about chess prodigy Beth Harmon.

While the game itself resembles a standard online chess game, the ability to play as Harmon and get educational lessons from the series’ characters is likely to appeal to some of the 62 million households. who have watched the series around the world.

The British company Ripstone Ltd. designed this particular show, which will launch on a date yet to be determined in 2022.

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Other games inspired by the show coming to Netflix Games at some point in 2022 include an RPG with characters from “Shadow and Bone,” a heist simulation game inspired by “La Casa De Papel” (“Money Heist” in English) and a puzzle game from the Netflix baking show “Nailed It!”

Netflix Games currently has 22 games on its platform, and while not all of them will be modeled after the shows, the company hopes to have 50 by the end of the year.

Upcoming non-show-based games include a vertical climbing game called Poinpy, developed by Japanese studio Team Poinpy and Ojiro Fumoto, and a temple and dungeon and temple game Lucky Luna.

Why are games so important to Netflix?

While Netflix has a number of hit shows like “Money Heist,” “Squid Game,” and “Sex Education,” its business model has reached a point where anyone who wanted to sign up for Netflix has already done so. .

Competitors like Disney+ (SAY) – Get The Walt Disney Company Report and HBO Max (HBO) have also steadily taken market share with new original content as well as rights to some beloved classics.

While Sony (END) – Get the Sony Corp report. and Microsoft (MSFT) – Get the Microsoft Corporation report also bought studios and expanded its gaming offering, video games can help Netflix emerge from its current crisis and reach a whole new consumer base.

“The genres and categories that are open to people will continue to grow, so I think you’ll see richer, deeper experiences, and games that will appeal to people who haven’t played games before,” said Mike Verdu, vice president of games at Netflix. said at the March summit.

But at the same time, gaming may not be the “save Netflix” strategy some of its executives are hoping for, as the company needs to inject a lot of cash to make it competitive with platforms that exclusively focus on games.

“To be successful, Netflix needs to hit a whole range of different bases, including setting the right price, involving developers, making sure the technology is up to snuff, and most importantly, delivering exclusive content that users can’t get anywhere. otherwise,” Steve Bailey, senior gaming analyst at Omida, told Inverse.


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