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LONDON: Mastercard on Monday announced a three-year partnership with the Saudi Esports Federation, which will see the American company become an official sponsor of Gamers8, the world’s largest gaming and esports event.
Under the new agreement, Mastercard will organize and deliver a diverse range of activities, underlining the company’s “commitment to delivering meaningful and unique experiences to consumers, players and gaming enthusiasts across the Kingdom” and strengthening its presence in the country.
“Gamers8 is shaping up to be a truly unique and historic event – showcasing the Kingdom’s growth as a leading digital hub and providing people with access to a fully immersive experience,” said Adam Jones, Director general of the country for the Middle East and the North. Africa at Mastercard. “We are thrilled to be working with the Saudi Electronic Sports Federation and our network to deliver the biggest esports and gaming event ever.
“Our goal is to realize the full potential of Gamers8 as a unique event – one that invites people to embark on a journey of discovery, fuel their passions, create memories to last a lifetime, and start something priceless thing.”
Organized by the Saudi Esports Federation, Gamers8 is a global gaming and esports festival that runs daily until September 8 at Boulevard Riyadh City.
The event, which features a rich program including music concerts, tournaments and esports forums, is expected to attract over 2 million visitors and aims to create an immersive experience that attracts people from all over the world.
“The Saudi Esports Federation was established to nurture the Kingdom’s elite gaming athletes and grow its gaming community and industry,” said Ahmed Al-Bishri, Chief Operating Officer of the Saudi Federation of Esports. esports, in a statement.
“Our partnership with Mastercard represents a significant and timely step forward, which will not only help us keep pace with the rest of the world, but will propel us to the forefront of the game.
“Together with Mastercard, we look forward to delivering truly rewarding experiences and creating lasting memories for people across the country to delight in. This promises to be a game-changer for all gamers,” Al-Bishri continued.
As part of the deal, Mastercard will sponsor the event, hosting a selection of daily tournaments and experiences for gaming enthusiasts to participate in during the esports showpiece.
The partnership comes at a very important time for the gaming community in Saudi Arabia as the Kingdom seeks to bolster digital infrastructure and marks the latest step taken by local authorities to accelerate the country’s digital transformation.