YouTube will add a watermark to every short video you upload: what it means

Last update: August 21, 2022, 5:13 PM IST

YouTube Shorts became popular in a short time

Shorts competes with Reels and TikTok in the marketplace, and YouTube wants to make the platform more visible to users.

YouTube Shorts is slowly but surely gaining traction, and the platform is giving it more chances to grow with new changes. The video streaming platform will soon offer its Shorts videos with a watermark whenever a user downloads the content and shares it on other platforms.

This seems like a move that YouTube says will help attract more users to the short video medium, as they know the original source of the shared video is from YouTube Shorts. The platform hasn’t revealed what this watermark will look like on screen, but it’s confirmed to be coming to the desktop version in a few weeks.

YouTube Shorts is taking on Instagram Reels and TikTok, and it looks like the platform is looking to follow TikTok’s suit with its new change. TikTok basically adds a watermark when someone shares content from the platform with other apps. TikTok has grown exponentially in record time, so YouTube may want to try the same route for Shorts as well.

YouTube has already picked up other indices from TikTok for Shorts. You can quickly add music and filters and even add your own audio to the content to give it some originality.

It’s surprising that YouTube wants to offer the watermark option on the desktop version first, considering that most Shorts viewers are likely going to be using their smartphones/mobile apps to view the content.

Shorts had a relatively slow start to the market, but YouTube started to invest more in the platform, seeing the growth achieved by Reels and TikTok in a short time.

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